Global Times - Focus Leader Runs towards 5 Million Terminals in 5 Cities
Classification:Industry advisory
Release time:2019-11-08
China's advertising market declined by 2.9% in 2015, 0.6% in 2016, and finally rose by 4.3% in 2017. Old media grew by 0.2% year on year, achieving positive growth for the first time in four years. TV advertising has reversed from a decline of 3.7% in 2016 to a growth of 1.7% in 2017. Among all media outlets, the fastest growing is film advertising at 25.5%, followed by elevator TV at 20.4%, and elevator posters at 18.8%. As the absolute leader of China's elevator media and cinema media, Focus Media has driven the recovery of the entire advertising market.
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