2019-11-08
12:01:00
China's advertising market declined by 2.9% in 2015, 0.6% in 2016, and finally rose by 4.3% in 2017. Old media grew by 0.2% year on year, achieving positive growth for the first time in four years. TV advertising has reversed from a decline of 3.7% in 2016 to a growth of 1.7% in 2017. Among all media outlets, the fastest growing is film advertising at 25.5%, followed by elevator TV at 20.4%, and elevator posters at 18.8%. As the absolute leader of China's elevator media and cinema media, Focus Media has driven the recovery of the entire advertising market.
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2019-11-08
12:00:00
Escape from the office, revel together, and participate in the annual most stress relieving trend office party. Every white-collar worker who dedicates himself to work will dream of not wanting to work, but if you do or do not, the work will be there. Never give up when facing heavy pressure, temporarily let go of busy work, occasionally let go of tight strings, and completely release oneself.
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2019-11-08
11:59:00
On November 28th, the annual event "Ignite Brand New Power" hosted by the China Advertising Association was held at the National Convention Center. Zhang Guohua, President of the China Advertising Association, discussed how China's path can win global confidence in the spirit of the 19th National Congress. Jim Smyth, Chairman of the New York Advertising Festival, and Barbara Levi, Chairman of the London International Awards, delivered speeches on how Chinese original works can lead global trends
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2019-11-08
11:58:00
This year marks the 60th anniversary of the New York International Advertising Festival, where two special awards were presented: the United Nations Public Welfare Award and the Chinese Brand Communication Award. As China has become the second largest advertising market in the world and is increasingly receiving high attention from the international market, this New York Festival is the first time to award the "China Brand Communication Awards", to commend the media enterprises with the most outstanding brand communication power, and to award the "Focus Media Group", China's largest life scene media group with outstanding performance in brand ignition, brand upgrade communication and media innovation.
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